Stay Connected
£395 a month
4 emails per month
- Basic email marketing strategy
- Short-form email writing
- 1 email design
- Audience segmentation
- Scheduling and sending
- Ongoing optimisation
- One round of amendments
- Basic monthly performance report
Services / Email marketing
email marketing managementstrategic email marketing that builds relationships and drives revenue
The best emails don't feel like marketing. They feel like a message from a brand you genuinely want to hear from. I plan, write, design and manage yours, so your list becomes one of your most valuable assets.
the problem
you know you should be emailing. Finding the time is the hard bit.
Most businesses know they should be emailing their list, but struggle to stay consistent, know what to send or find the time to do it properly.
Whether you're nurturing leads, encouraging repeat purchases or building a loyal community, email gives you a direct line to your audience. That's where I come in.
choose your package
short-form email packages
Short-form emails focus on one topic, one message and one clear call to action. Perfect for promotions, launches, events, new services and seasonal campaigns. I firmly believe one clear CTA beats five competing ones.
Stay Top of Mind
£695 a month
8 emails per month
- Email marketing strategy
- Short-form email writing
- Email design
- Audience segmentation
- Scheduling and sending
- Ongoing optimisation
- One round of amendments
- Monthly performance report
Stay Ahead
£995 a month
12 emails per month
- Email marketing strategy
- Short-form email writing
- Multiple email designs
- Audience segmentation
- Scheduling and sending
- Ongoing optimisation
- Two rounds of amendments
- Advanced monthly performance report
One-off onboarding fee of £450 to get you set up. Minimum three-month commitment, then rolling monthly.
newsletters
Newsletters are less about selling and more about keeping your audience engaged, informed and connected to your brand. Think customer stories, behind-the-scenes, tips and advice, company updates and blog content. Available on their own or alongside any package.
- 1 newsletter per monthfrom £250
- 2 newsletters per monthfrom £450
- Newsletter strategy
- 1 newsletter design
- Monthly newsletter performance report
how it works
from first hello to monthly report
get in touch
A quick message to understand your business, goals and what support you want. I'll recommend the most suitable package.
onboarding and strategy
Around two weeks. You sign your management agreement and pay the one-off onboarding fee. I connect to your email platform, set up your shared Asana email calendar, research your audience and competitors, write your strategy and plan your first month.
create and send
Once you've approved the strategy and sent your content, I create each email, send it for approval and schedule it.
report and next steps
Each month you get a performance report with insights, key results and what I'd do next.
real results
how it looks for an adventure brand
One of my email clients is an adventure brand with a large, busy list. I plan and manage their emails, and I send a monthly report so they can see exactly what is working.
500k+emails delivered between January and October 2026
99.9%delivery rate in nine of those ten months, so emails land
7.6%click rate in the best month (May 2026), with bot clicks filtered out
1,557people clicking through to the website each month on average
the best month: May 2026
- Emails delivered70,606
- People who clicked5,380
- Click rate7.6%
- Click-to-open rate34%
a normal month: October 2026
- Emails delivered50,252
- People who clicked617
- Delivery rate99.9%
- Click rate1.2%
Client name kept private. Figures from the client's email platform, January to October 2026, with clicks from bots and security scanners removed so the numbers are real people. Results vary a lot with the list, the offer and the season, so I report on every month honestly, including the quieter ones.
kind words
results that free up your time
“Working with La Muse has allowed for brilliant results in our email marketing, and importantly frees up time for the rest of our department to upskill and deliver in other areas where otherwise they wouldn't have time.”
Hardest Adventures“Lucy has been a joy to work with, bringing professionalism and experience to every call and campaign. She's clear with timelines, expectations and reporting back to us, and works with us to drive performance.”
Hardest Adventures
is this you?
businesses that partner with La Muse
- They have an email list but rarely use it.
- They know they should email consistently but never get around to it.
- They want to increase revenue from existing customers.
- They want emails that sound human, not corporate.
- They want someone to take email marketing completely off their plate.
- They need an extra pair of hands for their marketing team.
questions
Which email platforms do you work with?
I can work with most major email platforms, including Mailchimp, MailerLite, Klaviyo and HubSpot.
Do I need a large email list?
Not at all. A smaller, engaged list often performs better than a larger audience that rarely interacts with your emails.
Do you write the emails?
Yes. I'll write and design your emails based on your business goals and marketing strategy.
Can I approve emails before they're sent?
Absolutely. You'll have the opportunity to review everything before it goes live.
What's included in the onboarding fee?
The onboarding fee includes platform setup, audience research, competitor research, email strategy development, email planning and content guidance.
Can newsletters be added to any package?
Yes. Newsletter packages can be purchased as a standalone service or alongside any email management package.
Is there a minimum commitment?
Yes. All email marketing packages require a minimum three-month commitment before moving onto a rolling monthly agreement.
who you'll work with
a real person behind your list
I look after your emails, usually with a coffee and your content calendar open. You always know who is behind your list, and who to message when you want something changed.
ready to make more of your email list?
Tell me about your list and goals and I'll send my recommendation with rough costs.