Hey, I'm Lucy

I help brands tell better stories, build loyal communities and grow through email marketing and social media.

With a background in filmmaking, brand design and in-house marketing, I combine creativity, strategy and customer psychology to create marketing that feels human and gets results.

My Journey

I graduated from Manchester Metropolitan University with a degree in Filmmaking before starting my career in brand design and later moving into in-house marketing.

Over the years, I've worked across social media, email marketing, content creation, strategy and reporting, eventually becoming a Marketing Manager.

Today, I run La Muse Marketing, helping businesses get the support of an experienced marketer without hiring in-house.

What I Believe

The best marketing doesn't feel like marketing.

It feels like a conversation.

I believe in:

  • Community over audience

  • Retention alongside acquisition

  • Storytelling over corporate jargon

  • Consistency over perfection

  • Marketing that sounds human

Because people don't become loyal to brands they buy from.

They become loyal to brands they connect with.

Outside of Work

When I'm not working, you'll usually find me travelling, exploring somewhere new or planning my next adventure.

I grew up in a small town in Cumbria, travelled solo around Thailand when I was 21, lived in Australia for a year and now run my business while travelling the world.

Those experiences have shaped how I see people, stories and community, which inevitably influences how I approach marketing too.