Strategic email marketing that builds relationships and drives revenue
The best emails don't feel like marketing.
They feel like a message from a brand you genuinely want to hear from.
Whether you're nurturing leads, encouraging repeat purchases or building a loyal community around your brand, email marketing gives you a direct line to your audience.
The problem is most businesses know they should be emailing their list, but struggle to stay consistent, know what to send or find the time to do it properly.
That's where I come in.
I'll plan, write, design and manage your email marketing so your audience hears from you regularly and your email list becomes one of your most valuable marketing assets.
How It Works
Get in Touch
1
We'll start with a quick chat or email to understand your business, goals and what support you're looking for. From there, I'll recommend the most suitable package for your needs.
Onboarding & Strategy
If you'd like to go ahead, we'll begin onboarding, which typically takes around two weeks. During this time you'll sign your management agreement and pay the onboarding fee (£450 one-off). I'll then:
Connect to your email platform accounts
Set up your shared Asana email calendar
Research your business, audience and competitors
Create your email marketing strategy
Develop your first month's email plan
Provide guidance on the content / info you'll need to send over
2
Content Creation & Posting
Once you've approved your strategy and provided your content, your first monthly management invoice will be issued. I'll then create your email, send it for approval, and schedule it across your chosen email platform.
3
Reporting & Next Steps
Each month you'll receive a performance report with insights, key results and recommendations for the month ahead.
4
What's The Difference Between Short-Form Emails & Newsletters?
Short-Form Emails
Short-form emails focus on one topic, one message and one clear call to action.
Perfect for:
Promotions and offers
Product launches
Events
New services
Seasonal campaigns
Driving traffic to a specific page
I firmly believe one clear CTA beats five competing ones.
Newsletters
Newsletters are designed to build relationships.
They're less about selling and more about keeping your audience engaged, informed and connected to your brand.
They might include:
Customer stories
Behind-the-scenes content
Tips and advice
Industry insights
New products or services
Company updates
Blog content
The best newsletters don't feel like marketing.
They feel like hearing from a brand you genuinely like.
Short-Form Email Packages
4 emails per month
Includes:
✓ Basic email marketing strategy
✓ Short-form email writing
✓ 1x email design
✓ Audience segmentation
✓ Scheduling & sending
✓ Ongoing optimisation
✓ One round of amendments
✓ Basic monthly performance report
8 emails per month
Includes:
✓ Email marketing strategy
✓ Short-form email writing
✓ Email design
✓ Audience segmentation
✓ Scheduling & sending
✓ Ongoing optimisation
✓ One round of amendments
✓ Monthly performance report
12 emails / per month
Includes:
✓ Email marketing strategy
✓ Short-form email writing
✓ Multiple email designs
✓ Audience segmentation
✓ Scheduling & sending
✓ Ongoing optimisation
✓ Two rounds of amendments
✓ Advanced monthly performance report
Newsletter Packages
Perfect for brands that want to build stronger relationships with their audience.
Available as a standalone service or alongside any email marketing package.
1 newsletter per month | from £250
2 newsletters per month | from £450
Includes:
✓ Newsletter strategy
✓ 1x newsletter design
✓ Scheduling & sending
✓ Ongoing optimisation
✓ One round of amendments
✓ Monthly newsletter performance report
Why Businesses Partner with lamuse
They have an email list but rarely use it.
They know they should be emailing consistently but never get around to it.
They want more than the occasional sales email.
They want to increase revenue from existing customers.
They want customers to come back more often.
They want emails that sound human, not corporate.
They need support turning ideas into strategic campaigns.
They want someone to take email marketing completely off their plate.
They need an extra pair of hands to support their marketing team.
They want marketing that builds relationships, not just sales.
“Working with La Muse has allowed for brilliant results in our email marketing, and importantly frees up time for the rest of our department to upskill and deliver in other areas where otherwise they wouldn't have time.”
“Lucy has been a joy to work with, bringing professionalism and experience to every call and campaign. She’s clear
with timelines, expectations and reporting back to us, and works with us to drive performance.”
Frequently Asked Questions
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I can work with most major email platforms, including Mailchimp, MailerLite, Klaviyo and HubSpot.
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Not at all. A smaller, engaged list often performs better than a larger audience that rarely interacts with your emails.
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Yes. I'll write and design your emails based on your business goals and marketing strategy.
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Absolutely. You'll have the opportunity to review everything before it goes live.
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The onboarding fee includes platform setup, audience research, competitor research, email strategy development, email planning and content guidance.
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Yes. Newsletter packages can be purchased as a standalone service or alongside any email management package.
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Yes. All email marketing packages require a minimum three-month commitment before moving onto a rolling monthly agreement.
Ready To Make More Of Your Email List?
Enquire Now.
lucy@lamusemarketing.co.uk